| Matt Tonning and Terry
Holo of WestPage have come to work in Anchorage. They thumb
through the Yellow Pages in search of businesses that spend too
much for Yellow Pages advertising.
Tonning and Holo, former Yellow Pages salesmen for GTE ( now
Idearc), turned
to consulting in 1980.
The pitch is simple: If you buy
Yellow Pages you are possibly spending too much.When hired, WestPage is paid from a part of the savings.. |
