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Yellow Pages Cost Reduction Consultants
The Real Truth About Yellow Pages and How They Hurt Your Bottom Line


9/11/2001
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     Matt Tonning and Terry Holo of WestPage have come to work in Anchorage.  They thumb through the Yellow Pages in search of businesses that spend too much for Yellow Pages advertising. 

Tonning and Holo, former Yellow Pages salesmen for GTE ( now Idearc), turned to consulting in 1980.   
The pitch is simple: If you buy Yellow Pages you are possibly spending too much.When hired, WestPage is paid from a part of the savings..
This is a synopsis of the article. The reprint will appear in its entirety at a later date. ..
 
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