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UP DATED TO INCLUDE INTERNET AND NEW PUBLISHER TERMS OF AGREEMENT
LEARN HOW TO KEEP YOUR YELLOW PAGES COSTS MANAGEABLE 

WestPage Marketing
Cost Control Manual  
 

The "real" truth about marketing
with yellow pages:

• What really works; What doesn't... and Why.

• What's really behind the 'scare tactics' of directory salespeople.
  How they break the law just to test it

• What print and internet yellow pages should really do for you.
  More importantly --- what they don't

• How to get the same phone calls and clicks and spend half as much.

• How to avoid the "money trap" print and internet yellow pages  has set for you. 

• What you really need to buy and what you don't.

• What do all those confusing codes really mean?

• Where are you spending more money than necessary.

For a free look at a chapter click here

Yellow Pages Publishers Use to Sell or Over-Sell Print and Internet Yellow Pages .