Self Help Books
Do it yourself and save thousands this and every year

UP DATED TO INCLUDE INTERNET AND NEW PUBLISHER TERMS OF AGREEMENT
LEARN HOW TO KEEP YOUR YELLOW PAGES COSTS MANAGEABLE 

WestPage Yellow Pages 
Cost Reducing Manual  
 

The "real" truth about yellow pages:

• What really works; What doesn't... and Why.

• What's really behind the 'scare tactics' of directory salespeople.
  How they break the law just to test it

• What yellow pages really should do for you, and what they don't

• How to get the same phone calls and spend half as much.

• How to avoid the "yellow pages money trap". 

• What you really need to buy.

• What do all those confusing codes really mean?

• What is a "Cost Effective" size ad?

• What information should always be in yellow pages ads?

• What do yellow page users really look for?

• Where are you spending more money than necessary.

For a free look at a chapter click here

Yellow Pages Publishers Use to Sell or Over-Sell Yellow Pages Display Space & Listings.
 

Yellow Pages Ad Workbook  

Illustrated Step-by-step workbook to design your own yellow pages ad. What goes in; Where it should be; Things to avoid.  Also includes borders, special logos for credit cards, and common items. No artistic talent necessary at all.  Just the workbook, a copier, a cut knife, and a glue stick.  
Follow simple step-by-step instructions, and watch your "Cost Effective" yellow page ad fall together.